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Bingshan Group’s New Venture—Bingshan Hui Valley—Selected as One of the First Batch of Cultural Tourism Pilot Zones

On July 15, 2017, the 2017 China Cultural Tourism Summit Forum, themed “Integration of Culture and Tourism and Characteristic Towns,” was held in the Auditorium of the Palace Museum. During the forum, the Art Development Center of the Ministry of Culture announced the list of pilot zones for the 2017 China Cultural Tourism Integration Initiative, which included eight projects: Bingshan Huigu in Dalian, Liaoning; Suzhou Embroidery Town in the Suzhou High-tech Industrial Development Zone, Jiangsu; Meihua Island Town in Jiaxing, Zhejiang; Liuli Ancient Town in Zibo, Shandong; comprehensive cultural tourism integration across the entire administrative area of Fufeng, Shaanxi; Gankeng Hakka Town under OCT Group in Shenzhen, Guangdong; Manas Equestrian, Wine and Forest Town in Xinjiang; and Chonghuer Town in Burqin, Xinjiang.
According to Kong Rong, Deputy Director of the Art Development Center of the Ministry of Culture, the selection process was launched at the beginning of the year, with participation from 10 provinces (and autonomous regions). The evaluation criteria focused on three key areas: local resource endowments, the extent of government-led collaborative innovation, and the performance of leading enterprises. Selected projects will receive joint central–local support in such areas as policy research and coordination, the extraction and regenerative design of cultural genes and cultural elements, the integration and sharing of related resources, expert think-tank consulting and project planning, the introduction and application of scientific and technological achievements, and investment–financing design and channel development. She added that, to further advance this initiative, the Art Development Center will also establish a national database of cultural–tourism integration projects and put in place a comprehensive project pipeline and management system.